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http://www.uway.org

United Way of the Midlands (UWM) is part of the national network of more than 1,300 local organizations than make positive changes in their communities everyday. UWM unites people and resources to improve the quality of life in the Midlands of South Carolina, which includes Richland, Lexington, Fairfield and Newberry counties.

Situation
UWM wanted a total redesign of their Web site that would meet several goals. The organization needed more than just an online facelift. It needed functional components such as a secure extranet for board and committee members, as well as an online donation option and volunteer and event signup forms. Before taking any further steps, UWM needed a strategy.

Solution
UWM chose Period Three from a variety of highly qualified firms to develop a comprehensive Web presence strategy. Executed on time and on budget, Period Three built UWM’s new Web site with SimpleContent, Period Three’s content management system. SimpleContent would keep UWM’s site content dynamic and up-to-date for its multiple audiences and manage the contacts made via the site’s many forms.

Results
UWM is extremely happy with their Web site’s look and ease-of-use for both staff and site visitors. UWM manages all content internally through SimpleContent. Since going live, Web site visitation has increased, as well as online donations and volunteer recruitment. Period Three continues to serve as UWM’s communications partner and Internet marketing advisor.